The approved direction, kept practical. Every post is built from these parts.
Editorial serif headlines. Clean, readable body text. Quiet letterspaced sans labels. Serif italic for gentle emphasis only.
Delicate hairlines (1.5–2px), simple circles, clear arrows, restrained geometry. No heavy icons, no 3D, whisper-subtle shadows.
Generous ~96px margins on a 1024 × 1280 canvas. One clear idea per post — let it breathe.
Official mark only, bottom-left, small & quiet. Never enlarged, recoloured or redrawn.
Instagram post size 1024 × 1280 (portrait 4:5). Labels and body text sized up slightly so posts stay clearly legible on a phone.
A small, repeatable set. Each format explains a particular kind of idea — the team picks the one that fits the message.
Repeated stages and layered support that build on each other over time.
Use whenhealing processes, small shifts repeated over time, recurring stages, layered regulation.
A pattern that repeats and reinforces itself — cause and effect that circles back.
Use whenburnout patterns, behavioural loops, repeated nervous-system responses, cause-and-effect cycles.
Two truths that hold space together — complexity without cancelling one side out.
Use whentwo truths that coexist, emotional contradictions, overlap between experiences.
One central issue with several causes, drivers or supports around it.
Use whenmulti-factor explanations, one problem with distinct contributing reasons.
Layers of meaning — visible behaviour on top, deeper root beneath.
Use whenstructured educational frameworks, behaviour vs root, staged or grouped concepts.
Five recent Somia posts, each mapped to the format that tells its story most clearly.
| Content | Format | Why it fits |
|---|---|---|
| "If you never let yourself stop, your body will create symptoms that stop you." | Feedback loop / process cycle | A repeated causal cycle — pushing through leads to symptoms that force rest. |
| "Your parents did the best they could — and it was also not enough." | Venn / coexistence diagram | Two truths held at once, without reducing one to the other. |
| "5 Reasons Your Body Still Isn't Recovering." | Radial / spoke diagram | One central problem with five distinct contributing factors. |
| "Why people pleasing, perfectionism & overachieving are anxiety patterns." | Tiered / levels framework | Layers from visible behaviour down to the nervous-system root. |
| "3 Small Daily Shifts That Help Heal Your Nervous System." | Circular / concentric system | Repeated, layered signals of safety rather than one-time fixes. |
The five selected posts, produced in the approved system. Each one is publishable as-is.
Calm, slow motion only — a breath and a quiet pulse. Motion pauses automatically when a viewer prefers reduced motion.
A slow breathing pulse on the rings — safety, settling.
A highlight travels through the loop, one step at a time.
A preview of the system in-grid — the five real posts, cropped into thumbnails, alongside clearly marked B-roll reel slots.
The formats share one palette, one type voice and one quiet logo — so the profile reads as a considered whole, not a set of one-off graphics.
Jenn's requested cadence, at a glance.
Jenn approves the visual and format system.
The five selected pieces are produced using the approved templates.
The system expands into repeatable weekly production.